To set up the press office of Runko Group and work with media on a regular basis
In May, 2018 4D team launched the works of informational support for Runko Group company.
Aims: appearing in the public field information about the company, creating the image of market leader and forest industry expert. 4D Agency started with developing PR strategy that included analysis of the competitive field, possible newsworthy information, detailed positioning and informational materials copywriting.
Within 8 months of work, Agency specialists released news on a regular basis, initiated additional comments and interviews with the manager, organized participation in thematic special projects of business mass media and conducted press tour to the plant.
The results achieved:
• Monthly mention of the company and it’s CEO in key regional business, public, field media
• Achieved goals for monthly publications: 10 and more publications per month were published
• The target range of publications per year (12 months) set in the strategy was 100-250 publications. After 8 months of PR works 114 publications were published in online and print media.