Development of the press service work of Acticomp company
4D Agency team began to carry out PR support for the pharmaceutical company Acticomp from May 2017. Acticomp has been working in the market for 13 years and is one of the leading Russian manufacturers of generic active pharmaceutical ingredients (APIs). The main business of the company is based in St. Petersburg.
The main tasks of the 4D Agency for PR support of the project on the launch stage were: the formation of the information field through own news and front person speeches at industry and business events, strengthening the image of the front person as an opinion leader and pharmaceutical industry expert.
Cooperation began with accompaniment in the framework of the St. Petersburg International Economic Forum in 2017 with the signing of the Agreement between the company and the acting Governor of St. Petersburg G.S. Poltavchenko on the topic of building a new APIs production in the town of Pushkin. A full range of services was provided from GR-support, interaction and coordination of all materials with the governor’s press service, to coverage of signing and initiating the front person interview in the media.
Since then, 4D has been working as the official press office of the company with the following objectives:
1. Coverage of the company's activities in key industry and business media
2. Integration of the head of the company as a speaker in business events, thematic and industry forums and conferences of regional and federal levels
3. Promotion of legislative initiatives through speeches, company news
4. Creating the company's image as a market leader in the production of APIs in Russia
5. Organization of interaction with the authorities in order to ensure the necessary approvals
6. Regular publications about the company in regional and federal mass media
7. Monthly initiation of interviews and publications
The 4D Agency team achieved the following results for 2-year period of the cooperation:
• 417 materials were published mentioning the company in the media, of which 243 are federal, 136 regional and 38 foreign.
• A permanent pool of journalists was formed. Among them: Kommersant, RBC, Delovoy Peterburg, Farmatsevticheskiy Vestnik, Business FM, GMP News, Remedium, Vademecum, etc.
• 25 news were prepared about the company.
• About 15 speeches of the head of the company were organized and prepared, including the St. Petersburg International Legal Forum, the All-Russian GMP Conference, the Annual Investment Forum in St. Petersburg, the International Business Forum IPhEB Russia and others.
• More than 15 interviews were prepared and published with the head of the company.