Creating the big idea, organizing and holding an annual presentation of the “Color of the Year”
November 28, 2019 at the architectural school "March" (Moscow), the presentation of the “Color of the Year 2020” from the company of paint coatings «Tikkurila», which previously, specialists of the 4D communication agency successfully held in St. Petersburg.
Daria Kazantseva, interior designer, blogger, speaker, publisher and editor-in-chief of «DforDesign» magazine, was the guest of honor at the premiere of the new “Сolor of the Year”. She spoke at the event as a speaker, with the topic: "Favorite coloristic techniques of great decorators".
Also, the event presented the capabilities of the device "Yandex.Alice", which has a voice skill and which is able to provide assistance around the clock in the selection of paint, color shades, find the nearest store, and much more.
“The Сolor of the Year 2020” was a lemonade shade. Based on it, the concept of the event design and reception line was developed, as well as the event's slogan: "If life has presented you with lemons, make lemonade out of them!»