The event for media and bloggers in honor of the opening of the flagship salon of Megaoptics chain "Schastlivyy vzglyad" in St. Petersburg.
On April 26, 2018, the opening of the Megaoptics “Schastlivyy vzglyad” took place in St. Petersburg. This is the unique retail format - the largest optical goods store in Russia in terms of sales area and width of assortment. 4D Agency has developed the 1-year strategy to promote the flagship project of the customer. As part of the media plan on the eve of the official opening, two events were held for opinion leaders: journalists and bloggers.
Scope of works:
• Organization of a press conference dedicated to the’ Megaoptics’ opening
• Promotional campaign of opening in social networks,
working with bloggers.
• 35 non-commercial PR publications, including all top business publications of the city: Delovoy Peterburg, Kommersant, RBC, Business FM. As well as 2 pages in the optical industry federal magazine "Veko";
• 12 publications in social networks;
• 16 posts of bloggers: 35,646 likes, 1,5 thousand comments.